Two Friends. One Question.
Why Is Food So Broken?
We didn't start 92 to build a business. We started it because we couldn't find food we trusted. Not in the grocery store. Not in the supply chain. Not anywhere.
We Read the Label.
One day we flipped over a bag of "fresh" salad greens. 14 ingredients. Preservatives. Modified atmosphere packaging. A harvest date from three weeks ago. Two friends standing in a grocery aisle, realizing that nothing on these shelves is actually fresh. That was the moment.
We Asked the Wrong Question. Then the Right One.
First we asked "where can we find real food?" Wrong question. The right one was: why don't we just grow it ourselves? No factory. No supply chain. No middlemen. Just two friends, a room, some seeds, and the stubborn belief that food should be alive when you eat it.
We Grew Our First Tray.
Seed. Soil. Water. Ten days later, we had microgreens that tasted like nothing we'd ever bought. Because they were alive. Because nothing had been done to them. No processing, no packaging line, no warehouse, no truck route. Just food the way it's supposed to be.
92 Was Born.
We didn't name it after a story. We didn't write a manifesto. We just started growing and delivering. The number became the brand the same way 3M or 7-Eleven did. You don't need to know what it means. You just need to know what it stands for: real food, no compromise, delivered the day it's harvested.
We don't compete with the food industry. We reject it. Every tray we grow is proof that food doesn't need a factory, a shelf life, or a supply chain.
The Founders, 92Foods
